Privacy Policy
Effective September 18, 2026
This Policy explains how Softlink Tecnologia e Automação handles personal data in ZipRank. Our business is established in Brazil and follows the Brazilian General Data Protection Law (LGPD, Law 13.709/2018); this Policy also describes the practices that matter to clients and visitors in the United States and Latin America.
1. Who is responsible
Softlink Tecnologia e Automação — CNPJ 67.306.237/0001-76, Belo Horizonte, MG, Brazil.
Privacy contact and data protection officer: contato@ziprank.io.
ZipRank is offered in Brazil, the United States and Latin America. It is not directed at or marketed to individuals or organizations in the European Economic Area or the United Kingdom.
2. Two different roles
- We are the controller of data about people who register and use the dashboard: that is our own commercial relationship, and the decisions about that data are ours.
- We are a processor for data we handle on behalf of a client — the information the client enters about its own business and the data of people who visit the articles published on the client's website. There, the client decides and we execute.
3. What data we handle
a) Registration and commercial relationship
Name, e-mail, WhatsApp number, company name, website domain, language and country. We also store the IP address and the date and time the form was submitted, to curb automated sign-ups and abuse.
If a registration is started but not completed, we keep the information already entered for commercial contact. The person may ask us to delete it at any time.
b) Dashboard use
Login e-mail, password stored only as a hash (we cannot read it), session records, and the actions taken in the account, such as approving and publishing content.
c) The client's business information
What the client enters to guide generation: facts, constraints, preferences, logo, colors, contact details and the article text. It may contain personal data if the client chooses to include it.
d) Readership of published articles
We record page views and clicks on contact buttons so the client can see the reach of its content. We store the page path, the type of event, the browser (user agent) and the referring domain.
We do not store the reader's IP address and we do not use tracking cookies on the articles. The IP is used in memory only, for up to 10 minutes, to avoid counting the same click twice, and is then discarded. This measurement is statistical: we do not identify who read what.
e) Google Search Console
When the client authorizes the integration, Google sends us performance figures for the content: queries, pages, clicks, impressions and position. These are aggregated by Google and do not identify individuals.
f) Support
Messages exchanged by e-mail and WhatsApp, including whatever you write in them.
4. Why we handle it, and on what legal basis
| Purpose | Legal basis (LGPD) |
|---|---|
| Creating and maintaining the account, providing the service, offering support | Performance of a contract (art. 7, V) |
| Billing, invoicing, accounting and tax obligations | Compliance with a legal obligation (art. 7, II) |
| Preventing automated sign-ups, fraud and abuse (IP, timestamp, counts per IP) | Legitimate interest (art. 7, IX) |
| Operational notices about the account and the content | Performance of a contract (art. 7, V) |
| Commercial contact following a registration started on our site | Legitimate interest (art. 7, IX) |
| Measuring readership and clicks without identifying the reader | The client's legitimate interest, handled by us as processor (art. 7, IX) |
| Defending legal or administrative claims | Regular exercise of rights (art. 7, VI) |
5. Cookies
- In the dashboard: a session cookie and a cross-site request forgery (CSRF) cookie. They are strictly necessary to keep you signed in — without them the dashboard does not work.
- On the ZipRank website and on published articles: we use no analytics, advertising or tracking cookies, and there is no Google Analytics, social network pixel or similar tool.
- External resources: our pages load fonts from Google Fonts and flag icons from cdnjs (Cloudflare). When fetching those files, the visitor's browser contacts those services, which receive the visitor's IP address. We have no access to those logs.
6. Who we share data with
We do not sell personal information and we do not share it for third-party advertising. We use the following providers to run the service:
| Provider | Purpose | Location |
|---|---|---|
| Anthropic (Claude) | Content generation and review | United States |
| Google (generative AI API) | Support for image and content generation | United States |
| Google Search Console | Content performance figures | United States |
| Google Fonts | Page fonts | United States |
| Cloudflare (cdnjs) | Page icons and libraries | Global network |
| Google (Gmail / SMTP) | Sending system e-mails | United States |
| ZipAPI | Operational WhatsApp alerts to our team | Brazil |
| Our own infrastructure | Application and database | Brazil |
We may also share data with authorities when required by law or court order, and with accounting and legal advisors bound by confidentiality.
About model training: we do not use client data to train models of our own, and the AI providers we use state in their commercial terms that content submitted through their APIs is not used to train their models.
7. International transfers
Data is stored in Brazil, and some of the providers listed above are located elsewhere, mainly in the United States. Those transfers rely on article 33 of the LGPD — performance of the contract and the contractual protection clauses offered by those providers. If you are in the United States, note that your data will be processed in Brazil.
8. California residents
We do not sell or share personal information as those terms are defined by the California Consumer Privacy Act, and we do not use it for cross-context behavioral advertising. ZipRank is a business service; we do not knowingly collect personal information from consumers for those purposes. California residents may exercise the rights described in section 10 by writing to us, and we do not discriminate against anyone for doing so.
9. How long we keep data
| Data | Retention |
|---|---|
| Registration and account | For the duration of the agreement |
| Tax and contractual records | 5 years after the agreement ends (legal and defense periods) |
| Client content and settings | Up to 30 days after termination, for export; then deleted |
| Registration started but not completed | Up to 12 months, or sooner if deletion is requested |
| Readership and click measurements | While useful for the client's reporting |
| Application access logs | 6 months (art. 15 of the Brazilian Internet Act) |
10. Security
- All traffic is encrypted (HTTPS).
- Passwords are stored as hashes; nobody, including us, can read them.
- Integration keys and credentials are stored encrypted in the database.
- Dashboard access is segregated per company: one client cannot see another client's data.
- Periodic backups and administrative access limited to the staff who need it.
No system is infallible. In the event of an incident involving relevant risk, we will notify the affected individuals and the Brazilian data protection authority (ANPD), as required by article 48 of the LGPD.
11. Your rights
You may ask at any time for: confirmation that we process your data; access to it; correction; anonymization, blocking or deletion of unnecessary or unlawfully processed data; portability; information about sharing; withdrawal of consent; and objection to processing based on legitimate interest.
Write to contato@ziprank.io. We reply within 15 days. We may ask you to confirm your identity first — that protects you.
If you are a reader of an article published on a client's website, that client is the controller; send your request to them and we will support them as processor.
12. Children
ZipRank is a business service and is not intended for anyone under 18. We do not knowingly collect personal information from children.
13. Changes to this Policy
We may update it. Material changes are announced by e-mail and in the dashboard, and the effective date at the top always indicates the version in force.
14. Contact
Softlink Tecnologia e Automação — CNPJ 67.306.237/0001-76
Belo Horizonte, MG, Brazil
E-mail: contato@ziprank.io
WhatsApp: +55 31 97506-2437